Authors
Vasudha noticed the growing problem of mis/disinformation online after studying New Media at ACJ in Chennai and became interested in separating facts from fiction. She is interested in learning how global issues affect individuals on a micro level. Before joining Newschecker’s English team, she was working with Latestly.
Claim
Image shows Beef Biryani recipe mix by Ramdev’s Patanjali Ayurved.
Links to such posts can be found here, here, here and here.
Fact
Newschecker scanned through the official website of Patanjali Ayurved to ascertain whether the firm offers any such product or not. We looked up words like “Beef,” “Beef Biryani, “ Beef Biryani Recipe Mix,” on the website but did not find any such offering listed in their online catalogue.
Further, we noticed that none of the products seen in Patanjali Ayurved website featured ‘Ramdev’ written on their packages as seen in the viral image. Additionally, the colour schema of Patanjali’s trademark seen in the viral image is different from that of the firm’s authentic logo.
Following this, we conducted a Google reverse image search on the viral image which led to a product listed on the website of National Foods– a Pakistani food products company.
On comparing the viral image with the National Beef Biryani Recipe Mix, we found several similarities in the packaging and could conclude that “Ramdev” and “Patanjali” were digitally added to the photo of Biryani recipe mix listed on National Foods website.
Further, on carefully analysing the viral image we spotted the word ‘SATIRE’ written on the right side of the package. It is likely that the photo was altered in an attempt to mock the brand.
Result: Altered Photo
Sources
Official Website Of Patanjali Ayurved
Official Website Of National Foods
Self Analysis
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Authors
Vasudha noticed the growing problem of mis/disinformation online after studying New Media at ACJ in Chennai and became interested in separating facts from fiction. She is interested in learning how global issues affect individuals on a micro level. Before joining Newschecker’s English team, she was working with Latestly.
