Ad, purportedly featuring Bollywood actor Akshay Kumar, promoting a mobile game app, saying that you can make easy money through betting.
No such endorsement, viral ad found to be a deepfake.
Several social media users are circulating a clip, purportedly showing Bollywood actor Akshay Kumar endorsing a mobile game app, Aviator, that promises easy money through betting. The archived versions of the tweets can be seen here and here.
Newschecker first ran a keyword search for “Akshay Kumar aviator”, which led us to multiple news reports, sharing the viral ad, stating that the actor has raised concerns after the deepfake video of him promoting a gaming application, Aviator, surfaced on the internet. According to the reports, sources close to the 56-year-old actor said that he was “deeply upset” and had informed his team to deal with the issue with all available legal options.
We then ran a reverse image search of keyframes of the viral video, which led us to this Instagram reel, uploaded by Akshay Kumar on August 9, 2023, promoting his movie OMG 2.
A comparison of the viral video (left) with cropped screengrabs (right) of the Instagram reel suggests that it had been altered, especially considering Kumar’s t-shirt, hairstyle and the background.
We ran the video past Deepware, a community-driven open-source Deepfake detection tool, which deemed it “suspicious”, further confirming the viral video to be a deepfake.
Last month, Newschecker had debunked a slew of similar deepfake ads, impersonating Shah Rukh Khan, Kapil Dev and Sachin Tendulkar, to promote an online game that promises easy money.
Viral ad of Akshay Kumar promoting an online game is a deepfake.